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Essentials of Marketing Analitics
Essentials of Marketing Analitics
Chapter Title Case study
5 Regression Analysis Need a ride? Predicting prices that customers are willing to pay for ridesharing services
6 Neural Networks Airline Industry: Understanding customer satisfaction
7 Automated Machine Learning Loan data: Understanding when and how to support fiscal reponsibility in customers
8 Cluster Analysis Online perfume and cosmetic sales Understanding customer segmentation through cluster analysis
9 Market Basket Analitics Online department store: Understanding computer purchase patterns
10 Natual Language Processing Specialty Food online review: Understanding customer sentiments
11 Social Network Analysis Auto Industry: Understanding network Infuencers
12 Fundamentals of Digital Marketing Analytics E-Commerce: The Google Online Merchandise Store

Link download ebook: Essentials of Marketing Analitics

Practical Recommender Systems
Practical Recommender Systems
Chapter Title
6 The user (and content) who came in from the cold
7 Finding similarities among users and among content
8+9 Collaborative filtering in the neighborhood and validation
10 Content-based filtering
11 Finding hidden genres with matrix factorization
13 Ranking and learning to rank

Link download: Practical Recommender Systems

Hands On Recommendation System With Python
Hands On Recommendation System With Python
Chapter Title
3 The simple recommender
4 Building Content-Based Recommenders
5 Getting Started with Data Mining Techniques
6 Building Collaborative Filters
7 Hybrid Recommenders

Link download: Hands On Recommendation System With Python